It has been about three years since the word LOHAS had became popular in Japan. Now that it is taking root in society from being just a trend, real LOHAS products and services that support people live with LOHAS values are required. At the same time, CSR management balancing both profitability and sociality is required.
Also, entrepreneurs that are challenging with new ideas and taking LOHAS as a business chance are seeking financial, management and marketing supports.
LOHAS Business Alliance has established to be a platform to fill the social demands as well as a community of LOHAS companies. We hope to contribute to enhance health and earth conscious aspects for a sustainable society through business and by sharing the vision with LOHAS business owners, entrepreneurs and investors.
LBA propose five aspects as principles of LOHAS company
LOHAS value as a corporate mission and acting based on it.
Providing products or services which contribute to customers’ health.
Doing earth-conscious and sustainable activities.
Caring life-balance and QOL of the employees.
Practicing communication that resonate with customers and stakeholder.
We provide seminar that is aimed to learn and share the advanced cases of members.
Part.1 How to start LOHAS businessWe invite business managers of member companies and outside experts to give us a hint about LOHAS business and our director will give a explanation. The theme is about how to add LOHAS perspective to your business, how to develop products and service that LOHAS people will love, how to communicate, etc. We offer work sheet in every seminar for you to write in and know your company’s current status and future direction.
Part.2 How to gain society’s confidenceWe provide practical and effective seminar which is easy to practice for both big companies and small and medium companies. Our director and outside experts will teach you themed on developing staff’s skill, decreasing environmental load, etc.
We contribute to a sustainable society by providing a business platform and community for health and earth conscious LOHAS values.
Colorful flower images inspired by smiling faces represent happy LOHAS life. Five smiling petal flowers stands for five LOHAS categories, as well as the oriental Ying-Yang and five elements, Wood, Fire, Soil, Gold, and Water. The triple ring expresses the “Triple Bottomline” of economy, environment, and society.
Regular seminars, holding social events (5/year), section meeting, holding and coordinating study sessions.
Corporate member A (capitalized at more than/100 million) 200,000 yen
Corporate member B (capitalized at more than/10 million to under 100 million) 100,000 yen
Corporate member C (capitalized at under/10 million) 50,000 yen
Investment member (Investor, Investment company, Investment fund) 100,000 yen
Non profit organization member (NGO) 30,000 yen
Individual member (Entrepreneur, sole business, SOHO) 30,000 yen
International member: $2,000
International associate member: $1,000
LBA members can participate in the programs and can use services below.